City Guide Logo Design

Paul approached me to design a logo for his website and business right after he obtained his official license to be a city guide in Antwerp. He came up with the name "Paul en route" and wanted his logo to show that he takes people not just for a guide tour, but for an experience/trip through the city. He also expressed the desire to show a little bit of Antwerp in his logo. I came up with the design underneath.

The logo itself features a road with the skyline of the city of Antwerp on the left, and a hiker with backpack on the right that shows that the experience will be a trip. This hiker shows off the city of Antwerp with his hand, thereby signifying the guiding role. By keeping the logo black and white, I kept it easily printable for business cards and small prints as well. 

Such business cards were designed by me as well and can be found underneath. A blue colour was chosen for the Antwerp design, and a red one for the Mechelen design. Besides business cards I also designed a website, which you can find through the link on the left.